BARB (Broadcasters Audience Research Board) is a website that has information on all of the viewing figures in the UK for TV programmes. The viewing data is from UK audiences only it has a list of which programmes are in the top 30 and the most viewed etc. BARB is run by a combination of popular TV channels that are majorly viewed by a UK audience. Some of he major TV channels that make up and fund BARB are BBC, Channel 4, ITV etc. BARB was first established in 1981, the company was never a company to gain profit. It is a non profit organisation purely to have recorded data of the UK TV viewing figures. the organisation will receive the majority of its funding from the major TV channels, BARB is the industry benchmark for gathering this type of data.
The way in which BARB gathers together their data is through commissioning specialists. These specialists are from three main organisations. Ipsos MORI, Kantar Media and RSMB. It is their job role to ensure that The UK data from 26 million households is being collected properly and accurately. BARB has hired these specialists to ensure it is accurate. The data that is collected is content from regional and national levels of data.
Essentially BARB gives major TV channels an idea of how many customers are viewing their programmes and how popular their programmes are. If a consumer watches a programme for longer than 30 seconds it is listed as a view. If a consumer wanted to know what BARB's viewing data is this means they will have to subscribe to BARB.
Overall I thought the layout and information on the BARB website was extremely helpful and informative. Every question I needed answering was answered on a page in large amounts of detail. Their was also some viewing data for the major channels and programme displayed on BARB,s website.
On the left is logo for BARB. This logo also has the full meaning of BARB underneath. The logo stands out and is simplified for a vast audience.
NRS
The NRS (National Readership Survey) is a commercial organisation as well as a non profit organisation. The NRS is built up from numerous different newspaper, magazine and advertising agencies. the company is in place to present reliable readership estimates for all newspapers and major consumer magazines in the country (UK only). the way in which the NRS gathers their data is through randomly selected interviews. randomly selected applicants are chosen a member of staff from the NRS then pays them a visit and conducts an interview which normally only lasts for about 27 minutes.
The company is conducted by the national readership survey council. many members of staff are sent over to interviewees houses to carry out the interview. during this process double screen computer systems are used which allows both the interviewer and applicant to have visibility of the screen.
From looking at the NRS website I found it very clear and full of information. The video that I looked at was extremely informative.
RAJAR
RAJAR (radio joint audience research limited) is a company put in place to measure and keep track of UK only radio viewing figures. This organisation was established in 1992 and is owned by BBC and the radio centre. The radio centre represents a large part of commercial radio stations. This company was established in order to give BBC and licensed commercial stations a better understanding of who and how many people are listening to a particular radio channel.
Although BBC and radio centre are the owners of RAJAR there are structured board meetings that take place where finalised decisions are made. These board meetings are run by members of staff working for RAJAR. For example; a chief executive. RAJAR is a non profit organisation the funding comes from BBC and numerous radio channel subscribers of RAJAR. this organisation can measure over 300 radio stations.
RAJAR have contractors working for them, these are specialists in their field of work. Ipsos MORI helps RAJAR collect and receive data. RAJAR can receive data like where how and what time someone is listening in on a radio channel. This type of data could be of use to radio channels or people who want to set out advertisements. It will give people working with radio channels a better understanding of when it is best suitable to advertise certain adverts etc.
In summary I think the layout and information on the website was clear and understandable for all audiences. it was very informative.
On the left hand side is the logo for RAJAR. This logo has a small text underneath saying audio measurement. This gives consumers a general idea of what they do.OFCOM
OFCOM (Office of communications) is a statutory corporation, legally it has to report back to parliament of news decisions and updates. Ofcom abides by the communications act 2003 and was established by the office of communications 2002. Not only does Ofcom have to follow the guidelines of the communications at as an organisation they also have to follow a number of other legislations. These are the Communications Act 2003, the Wireless Telegraphy Act 2006, the Broadcasting Acts 1990 and 1996, the Digital Economy Act 2010 and the Postal Services Act 2011. OFCOM are responsible for TV and radio sectors, mobiles, fixed line telecoms and the airways over which wireless gadgets operate.
After browsing through the Ofcom website I found that the majority of information on there was not very detailed or informative. I didn't find the information that I was reading very easy to understand or break down. The links where clear, However the information was bundled together.
On the left is the Ofcom logo. This logo stands out and is easy recognisable to many audiences.
ABC
ABC (Audit Bureau of circulations) look at ways media can be measured they are governed by the industry and for the industry. ABC is an organization that helps publishers to promote their brands across different channels.The organisations main decisions will be made from a board of associates from different media industry’s. Some of the media industry’s consist of advertisers, media owners, trade bodies and media agencies. This group of people all have different opinions on the media and they all bring something valuable. When reporting they have to agree the standards of measuring things like audience data.
ABC has two main aims that are to be achieved and met,
bringing the industry together to agree measurement and process reporting
standards that define what counts. They will then determine the best way to
move forward with this. As well as this ABC also have audit and compliance
services available, delivering certification which verifies that data and
processes meet the industry reporting standards.
ABC
is worth over 4 billion pounds of advertising, which covers both print and
digital sectors. Its resolve is to check and confirm print media circulation
claims and internet traffic figures for the advantage of its members.
I
found the ABC website the least helpful of them all. The information given was
not very organized and not as easy to understand as it was from the other
websites.
On the left is an image of the ABC logo
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