1. Visit the BBC worldwide website and find out more about the products and commercial activities that they are involved in
The BBC worldwide company is a commercial run business, this means they aim to make profit. The majority of profit they make gets forwarded over to the BBC. Whatever actions BBC worldwide carry out they have to abided for or achieve these set out guidelines, Fit with the BBC’s public services set out in the charter, Be commercially efficient, Not jeopardise the good reputation of the BBC or the value of the brands, Comply with the BBC’s fair trade guidelines and avoid distorting the market. BBC own BBC worldwide and it is BBC’s duty to ensure they follow the guidelines given and meet targets for the BBC.
The reason BBC worldwide has been put in place is to essentially advertise BBC. There job is to make BBC a well known popular brand overseas. They have to advertise what BBC is like what it offers etc. The result of BBC worldwide doing this has improved BBC’s audience and profit significantly , these where some of the final figures that BBC achieved due to BBC worldwide playing a part in exploiting BBC. In 2012/13 the company saw headline sales rise by 3% to £1,116m - exceeding the £1bn mark for a fifth year. Profit for the year 2012/13 rose 1% to £156m.
2. Why is research such an important activity for them?
It is crucial for the BBC worldwide company to carry out their audience research, the reason this type of research is essential for them is so they have a good understanding of the type of demographic of people they should be targeting. If they know the type of people to target it will be a quicker less time consuming and costly process for them to commercialise BBC’s products. They will have the ability to easily identify what BBC media product will suit the consumer. Market research is also a good part so BBC world-wide have an idea of who they may be up against.
3. Can you understand why some commercial rivals are unhappy with BBC worldwides operations
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