Types Of Research (Quantitative Research)

Quantitative Research

Quantitative research is the opposite of qualitative and is purely based on facts and statistics. If you where to do quantitative questions in a questionnaire they would be closed questions not open questions. Quantitative research is solid information retrieved from facts. If I needed to gather quantitative data for my media production I would search for Programme ratings, the amount of hits on a website etc. This gives me the opportunity to get a better understanding of what my target audiences preferences are and what they enjoy watching. If I have a better understanding of this then I will know when the most suitable time is for me to air my advert.

Top 28 BARB TV Viewing listings

Hits on a website

Below is a list of the amount of hits the YouTube website receives in a month. The information provides a quantitative breakdown of various data, it gives an overall picture of YouTube usage.

• More than 1 billion unique users visit YouTube each month
• Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for   every person on Earth
• 100 hours of video are uploaded to YouTube every minute
• 80% of YouTube traffic comes from outside the US
• YouTube is localised in 61 countries and across 61 languages
• According to Nielsen, YouTube reaches more US adults aged 18-34 than any cable network
• Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3 times since last year, and the number of daily subscriptions is up more than 4 times since last year

Cd and DVD Sales

Below shows a summary of quantitative data of how many CD's are bought in different country's. It represents four main country's and lists 10 different CD's.

Readership circulation figures

Readership circulation figures can be find online. A key website is the NRS they provide the figures of how many people are reading magazines, newspapers etc.